JAM International is excited to announce that we have rebranded; we are now ForAfrika.
Watch the ForAfrika brand launch video.
We have the same heart, with a bigger mission — to provide the resources that unlock the abundance of the continent so that every African community can thrive.
Why we chose ForAfrika Because we are Africans working together for Africa, we needed our name to reflect who we are and what we do.
So, after nearly two years of research, speaking to our donors, our staff and going through a creative process, we are thrilled to share our new brand with you.
The meaning behind our logo The symbol in our logo, while resembling the map of Africa, was also inspired by ancient African mud cloth paintings and the bomas (fenced enclosure built to protect homesteads and livestock) that dot the African landscape when viewed from above. The mud cloth symbol we chose is said to show the love of family and community. The circle represents the house and the dot in the middle is the family. Our symbol represents our love for the families and communities of our continent and the hedge of protection we aim to provide, to allow thriving to incubate. Lastly, the dot now sits on top of the i to represent the commitment that “I” will stand in the gap for the family.
A man painting an African mud cloth.
Why we use the k in ForAfrika We have used the K in our new name because this is how African’s originally spelt the continents name and still do today, in fact many of our languages don’t even have the letter C in their alphabets. So the K in ForAfrika is a symbol of a redemptive journey, one where the abundant resources of Africa are used for her people to thrive.
The name is for everyone The name is not just for Africans. ForAfrika is unifying and powerful, no matter where you live in the world. We can all be for Africa. In fact, we believe Africa is the future and that one day Africa will feed the world, power the world and show the world how to live in community.
For now, Africa is still the poorest continent and will be hardest hit by climate change and food shortages, exacerbated by the war in Ukraine. We are already seeing increased commodity prices and this will directly affect food security for the poor on our continent.
Africa needs you now more than ever.
Your support unlocks Africa’s abundant resources for its most vulnerable people.