Empower 20 million Africans to sustainably provide for themselves by 2032.
We are delighted to welcome you to the ForAfrika Group Board! As a key member of our governance and leadership team, your expertise and insights will play a vital role in shaping the future of our organisation and driving sustainable impact across Africa.
The ForAfrika Group Board provides strategic direction, governance oversight, and unified leadership, ensuring that we continue to uphold our mission with excellence, integrity, and accountability.
This Onboarding site has been designed to support your transition by providing key information about ForAfrika, our vision, operations, and governance structures. As you explore the site, you will find resources, videos, and materials that offer deeper insights into what makes ForAfrika unique. We encourage you to take your time navigating through the content to familiarise yourself with our work and ways of operating.
We are excited to have you on board and look forward to the valuable contributions you will bring to ForAfrika.
Kind regards,
Paul Edwards
Group Chairman
As an African organisation, we address the unique challenges of our continent through an African-led approach that focuses on long-term impact because Africa is home, and we don’t leave.
United by our deep love for Africa, we are committed to empowering 20 million African people to become self sustained, with 6 million given a platform to thrive by 2032.
Achieving this vision requires a compassion, like that shown by Aphia Nyiraribora, who stepped up when resources fell short, taking full responsibility for the hygiene of an entire refugee centre — leading quietly, serving faithfully, and never turning away from the need.
It requires initiative, like that demonstrated by Patrick Mokoape whose innovative data solution streamlined operations across the organisation, reduced manual tasks, and enabled smarter decision-making for greater impact.
And it takes dependability, such as that exhibited by Aniceto Canjovi who has faithfully led his team through seasons of change for 26 years — mentoring staff, holding the team together, and living out ForAfrika’s values every day.
This is what our values look like in action. This is how Africa thrives — through people who lead with discipline, act with compassion, take initiative, demonstrate unwavering dependability, and are bound together by a deep love for Africa.
The Vision page consists of six divided sections which crystallise the components of our vision.
Core Values
This is all about “who” we are and our culture. We use this to define who fits our organisation and who doesn’t. It is essential for us to hire, fire, review, and reward based on our core values.
Core Focus™
This is frequently referred to as ‘mission’, ‘vision’, or ‘voice’. It is all about defining why we exist and identifies our superior skill. The combination of these two things help us to stay focused.
Marketing Strategy
10-Year Target™
This is equitable to your BHAG (Big Hairy Audacious Goal) and once defined helps everyone to see the big picture of the organisation – where it’s going.
3-Year Picture™
Here is a picture of what the organisation will look like three years from now. This helps everyone to see where the business will be and how they are part of it. It is divided into two parts: the specific targets of what you will achieve (future date, revenue, profit, and measurables), plus “what does it look like” where we paint the picture in greater detail.
1-Year Plan
We now take the 3-Year Picture and we break this down to create our 1-Year Plan. As with the 3-Year Picture, we have the specific targets of what we will achieve in the next 12 months and we establish between one and seven SMART goals that will enable us to meet those specific targets.
Deep love for Africa
• Nothing is impossible
• Knock on doors until they open or break
• Never stop - keep on keeping on
Dependability
• Go above and beyond
• Dedicated
• Self motivated
• Get stuff done
Compassion
• Kind
• Authentic
• Vulnerable
Initiative
• Bold
• Build extraordinary things from nothing
• Creative problem solvers
Discipline
• Professional
• Laser focused
• Aligned
• Decisive
Vision
For Africa to thrive.
Purpose
Driven by a deep love for our people, we won’t stop working until everyone on our continent has the resources they need to thrive.
Niche
Integrated community-led programmes and social enterprises that create a platform for all Africans to thrive.
10 year target
To empower 20 million Africans to be self-sustained and equip 6 million with a platform to thrive by 2032.
Target Market:
1. Donors and Potential Donors:
Institutional (Government Agencies/UN Agencies/large Foundations)
Located in affiliate countries and/or in programme countries whose mandate aligns with our offering*.
Philanthropy (Trusts/ Foundations/ HNW)
• Located in affiliate countries whose mandate aligns with our offering*.
• Foundations and Philanthropists looking for high impact returns in Africa, who provide grants, no interest
loans or soft capital, to fund debt for catalytic capital projects.
Corporates
• With presence in our programme countries.
• Whose corporate CSI objectives align with our offering*.
Faith Based
• Christian churches and other Religious organisations, looking for a humanitarian implementing partner that aligns with our offering* for their mission's objectives.
Impact Funds
• Impact Funds with a mandate to provide debt to social enterprises that demonstrate both impact and financial returns with long-term sustainability and scalability. Ideal are funds that prioritise sustainable agriculture.
Commercial and Development Banks
• Commercial and development banks with a mandate to provide debt funding to social enterprises that
demonstrate both impact and financial returns with long-term sustainability and scalability.
• Banks looking to access SME’s and emerging commercial farmers/businesses.
*our three uniques and/ or our niche and/or purpose/cause
2. Programme Countries:
Current Countries
Angola, CAR, Ethiopia, Mozambique, Rwanda, South Africa, South, Sudan, Uganda.
Target Countries
DRC, Kenya, Sudan, Tanzania, Zimbabwe.
Future date
Revenue:
Group admin & fundraising:
Social Enterprise:
People self-sufficient:
People provided with a platform to thrive:
What does it look like:
• Activity reach: 12 Million
• Unique individuals reached: 4 Million
• Emergency fund: 1% of total revenue ($1.48m)
• Reserve fund: 10% of revenue ($14.8m)
• No one source more than 20% of cash income
• 20% of programmes implemented by local partners
• 50% pre-funded projects
• iAPS 5 star rating across all affiliates and country offices and divisions
Future date
Revenue:
Group admin & fundraising:
Social Enterprise:
People self-sufficient:
People provided with a platform to thrive:
What does it look like:
• Activity reach: 5 Million
• Unique individuals reached: 2 Million
• $10 Million seed capital raised for Social Enterprise
• iAPS 4 star rating across organisation
• Brand value measurement methodology
• Partner satisfaction methodology
• Develop affiliate strategy
We’re committed to the long run, until the job is done and communities are enabled to thrive.
1. We are African; African community-led solutions for Africa.
2. Our theory of change (TOC): Our TOC encompasses humanitarian response, development programming and social enterprise.
3. We’re in it for the long run: Africa is home and we don’t leave.
These documents are foundational to understanding our ambitious goals and the pathways we have designed to achieve them.
When our founder, the late Peter Pretorius, was left stranded in Pambarra, Mozambique, he saw the horrific consequences of starvation — children were dying around him every day. The experience changed his life forever and he and his wife Ann committed themselves to fighting for a better future for Africa’s children.
Watch as Ann Pretorius, ForAfrika Co-Founder and Callie Theletsane, lifelong ForAfrika employee, share their deep love for our organisation and for serving our fellow Africans.
Watch Ann, co-founder of ForAfrika, and our CEO, Isak, as they take a reflective journey through four decades of dedication and impact. This conversation celebrates the milestones and heartfelt stories from our organisation’s 40-year legacy of making a difference across Africa.
Over the past four decades we have built strong partnerships with our communities, delving deep into their challenges and aspirations for fair and sustainable growth. Our guiding principle is simple yet profound: progress thrives when it springs from within communities themselves. We work hand in hand, amplifying their existing plans, developing strategies together, and ensuring they have the resources they need to sustainably provide for themselves and thrive.
Our approach places communities firmly in the driving seat, instilling a sense of ownership and responsibility. We empower communities with the knowledge, skills, and resources to chart their own sustainable path forward, without relying on temporary external aid.
What we do
Audit, Risk and Compliance Minutes
Quarter 1 2025 - Wednesday 21 May, TBC
Quarter 2 2025 - Wednesday 20 August, TBC
Quarter 3 2025 - Wednesday 19 November, TBC
The Entrepreneurial Operating System (EOS) is a proven framework designed to help organisations achieve clarity, alignment, and accountability at all levels. By integrating simple yet powerful tools, EOS strengthens six key components—Vision, People, Data, Issues, Process, and Traction—ensuring that leadership teams are aligned on strategy, execute with discipline, and foster a culture of continuous improvement. EOS provides a structured approach enhancing issue solving, decision-making, transparency, and overall organisational performance.
This journey started in April 2022 when we came together as an organisation to co-create the ideal future culture for ForAfrika.
Employees from across the organisation shared their insights on what we should focus on to enhance our culture. These perspectives highlighted the key enabling factors we need to foster and the disabling factors we need to minimise. Through a company-wide vote, we identified the cultural factors that mattered most to everyone.
From there, we crafted what we call the "ForAfrika Formula"—a reflection of our shared values and goals. This Formula isn’t just a concept; it’s been brought to life visually, serving as a living, breathing reminder of our collective commitment to a stronger ForAfrika. The Blueprints system is your guide to understanding and embracing this culture as you begin your journey with us.
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